Health Matters is a news style production sponsored by a hospital, and airs on one of the local newscasts such as NBC local news. Its primary focus is promoting the hospital's physicians, patient success stories and services lines. This segment gives the community a positive image of the sponsoring health system, and establishes them as the leader and go-to medical system in the area. It also provides fresh video content for the hospital's HTV network, web sites and social media. A full-time crew is dedicated to producing the segments hand-in-hand with the health system's marketing department.
Click on the samples below to view some of the Health Matters videos from our series for the Lee Memorial Health System in Fort Myers, FL, which has been airing for almost 20 years.
Barefoot Running
Physical Therapist Kath Kinross discusses barefoot running. While it does provide benefits for some people, she says you should be careful when adopting this running style.
Cancer: Hope for the Future
Hematologist Dr. Lowell Hart and Oncologist Dr. Frank Rodriguez discuss some new drug therapies for treating cancer.
Mystery Illness: Celiac Disease
Gastroenterologist Dr. Michael Bays talks about Celiac disease; a digestive condition where the inflammation of the small bowel prevents nutrients from being absorbed.
He's a Survivor
Dan Meyer survived being hit by a drunk driver. Trauma Surgeon Dr. Robert O'Connor explains the importance of the golden hour as it relates to chances of survival.
NICU Reunion
Nurse Suzi Akhavan-Yazdi sheds some light on specialized care for premature babies. Every year they have a reunion party for the babies to see how much they've grown.
TIA: The Mini Stroke
Dr. Ross Levine discusses TIAs, transient ischemic attacks. TIAs are mini strokes with symptoms mimicking those of a stroke, affecting vision, speech or balance.
